Tag Archives: invention

The Key to Success

Quote - Ralph Waldo Emerson

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When good enough is good enough

Good enough













Many creators are their own harshest critics.

They don’t get ideas out until they’re absolutely perfect.

Hence, they sometimes wait forever or are sometimes taken over by a competitor who is simply faster to market.

If you feel that you are this kind of “perfectionist” (and I myself have been for many years, but am getting better), here are three tips that have worked for me:


1. When you create something, do NOT edit/criticize yourself

This is a habit from school and it’s the habit creators have to free themselves from. Give yourself permission to do this with the knowledge that when you’re almost done, you may critic yourself as much as you like.

When you create something you want to get into a state a friend of mine calls “freeasy” (free + easy). That’s the ideal state to be in to create!


2. Get a super-critic on your team

This is something I learned while writing my first book Presentation Latte. Everyone who got the book early loved it. Except for one friend. He had a long list of critical comments to share with me. Funny thing was that we were just to meet for a casual lunch. Boy, I can’t forget that lunch.

Ever since that meeting, I call people like him super-critics.

And yes, I believe you should have one or maybe two super-critics on your team. They will often give you a different perspective and some great tips.

Only, keep in mind not to let their criticism stop you!


3. Good enough is good enough

If most people who you tested your creation on, like it…

And you changed some things based on the feedback of your super-critic…

Get your creation out!

You’ve done enough. Most people like it. Now it’s time for the market.

Microsoft didn’t bring out a perfect Windows from the start (many argue it’s still not perfect).

So enough testing already.  When you feel it’s good enough, it’s good enough.


© Copyright 2013 Ben A. Ratje All Rights Reserved

photo credit: mikecogh via photopin cc

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7 Innovation Myths

7. You cannot be innovative (biggest myth of all).

Truth: We were all born with the ability to be innovative. A Harvard research from the book The Innovator’s DNA discovered that innovation is 30% nature, yet 70% nurture.

6. Innovation happens through a wild and crazy and messy process. I’m structured and organized, so I cannot be innovative.

Truth: Innovation needs both: creativity (emotion/messiness) and a system (logic/structure). So it does make sense to start out messy, but innovations sure finish clean. You need both skills. And most people need to develop one of the two.

5. You need to be great at drawing to be innovative.

Truth: You need some drawing skill so you can create your ideas on paper. That’s true. But usually the drawing skill of a 3-year old will do. As long as you can draw a little bit and explain the rest with your words, you’re on the right track.

4. Only smart people can be innovative.

Truth: Not to put anyone down, but there are some very stupid, yet very rich and very creative/innovative entrepreneurs out there. So, no! Super-human intelligence not required.

3. It takes a lot of money to be innovative.

Truth: It takes a little money to be innovative. In a few rare cases, no money.

2. Focus groups are great for innovation.

Truth: Most focus groups are terrible for innovation. The main reason being is that most focus group leaders still ask the WRONG questions. If you ask the RIGHT questions, focus groups can be great.

1. Innovation is only for high-tech

Truth: Innovation happens anywhere. From fashion innovations to hospitality innovations to farming innovations to houseware innovations. Across (almost) all industries and at all levels.

Which innovation myth do you have to break through?


© Copyright 2013 Ben A. Ratje All Rights Reserved

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Cool Innovation: LiquiGlide

Ever had trouble getting ketchup out of the bottle?

Or mustard? Or any type of sauce?

Well, if you’re like me you’ve probably also had enough of these annoying times.

Finally there is a solution, check out LiquiGlide:

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10 Questions to Innovation

1. Why NOT?

2. WHO are we innovating for?

3. What’s the PROBLEM?

4. What’s the REAL problem?

5. What do customers HATE about our product/service?

6. What do WE hate about our product/service?

7. What do our competitors NOT see?

8. What would our customers DIE TO BUY?

9. What’s the EASY WAY to solve this?

10. What would Richard Branson do? (http://tinyurl.com/hkpmz)

For more practical tips on creating innovations, check out http://tinyurl.com/7utvczn.

© Copyright 2012 Ben A. Ratje All Rights Reserved

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INNOVATION: Camping + Luxury = ???

Camping + Luxury = The Opera Luxury Camper Trailer

Now, that’s camping in style!

For more info, check: http://www.ysin.co.uk/

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INNOVATION: Edison Chopsticks (made in Korea)

Have you ever had problems eating with chopsticks?

Well, you’re not the only one.

Believe it or not, but every year millions of Asian parents have a very tough time teaching their young children to use chopsticks properly.

(If it’s hard for people from Asia, then how about the rest of us? BIG problem!!!)

Luckily there is a solution for you, all non-Asian chopstick users, and all Asian parents and children: The Edison Chopstick(TM).

I tested it with my team and some friends, and we found it fantastic.

Have a look for yourself:

To your innovations,

Ben A. Ratje


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