Category Archives: Presentations

Rob Reid: The $8 billion iPod

Why every presentation should have facts…

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Matt Cutts: Try something new for 30 days

A great video on trying something new.

I strongly believe that trying new things is not only the key to personal growth and joy in life, but ESPECIALLY to growing your level of creativity.


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3 Little-Known Presentations Secrets of Steve Jobs

Steve Jobs Presentation












1. Steve Jobs presented (almost) all his famous presentations in front of his employees and fans.

There is no easier way to win over an audience. An audience that already likes, trust and respects you will cheer you on. And this kind of audience will also more easily persuade newcomers. Key point: Connect with your audience before your presentation. Get them to like and trust you.


2. Steve Jobs was a master of combining OFS.

Several years ago, I uncovered The OFS Method™. OFS stands for Opinions, Facts, Stories. Unlike others in his industry who mainly focus on facts, Steve Jobs was a true master of combining and connecting opinions, facts and stories. Key point: Balance OFS!


3. Steve Jobs conveyed trust by being sincere.

How many times did he indirectly attack competitors? (except for Flash, he was very direct in that case) He was always sincere. He talked straight. For one simple reason: He wanted Apple users to get the biggest benefits. He truly cared. That kind of behavior builds trust and created his fans (and some haters too). Key Point: Be sincere. Build trust with your audience.

Have a look at some of Steve Jobs funniest presentation moments:

© Copyright 2013 Ben A. Ratje All Rights Reserved

photo credit: acaben via photopin cc

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Presentation: Seth Godin – This is broken

Great, fun presentation from master marketer and bestselling author, Seth Godin. Enjoy!

The 7 Principles of Presentation(TM)

What does it take to be a great presenter?

What do the world’s greatest presenters have in common?

How can the average person apply the principles the world’s greatest share?


These are questions I’ve been deeply considering for over 13 years now. These are the questions I ask myself  when I see a great presenter.

The answer to the questions is what I call ‘The 7 Principles of Presentation™’, the presentation system that shares the 7 secrets of the world’s best presenters in an easy-to-understand and easy-to-apply way.

I truly believe that if you can excel at these 7 principles you can truly call yourself a great presenter.

P1: People 

What is the most important thing for any presentation? First and foremost, you have to focus on your audience. If you don’t know your audience well enough and more importantly if you do not connect with them, your presentation is doomed to fail, not matter how prepared you are. Try to think in terms of what your audience wants and then do your best to give it to them. If you can win over your audience, you’re 90% at your goal.

P2: Purpose

What is the key message of your presentation? What is the main purpose? What is the one thing you want your audience to get, to remember and to act upon? Your audience and your purpose become the foundation for planning your presentation. Do NOT start the planning process before being clear about your purpose.

P3: Planning

Next, you want to plan your presentation well. You want to include structure, facts, stories, examples, and opinions. Also, make sure to balance logic and emotion. To persuade an audience you need both. A presentation that is too logical can be good, but is often too boring. A presentation that is only focused on emotion but lacks logic might lead to your audience not fully trusting your ideas. Again, plan for both.

P4: Passion

How passionate are you about your presentation? To convince your audience, you first have to convince yourself. Great presenters are passionate, exciting, energetic, confident or convincing depending on the topic of their presentation. But one thing great presenters are definitely NEVER is being boring. How can you make your presentation exciting for you and your audience?

P5: Presence

Your presence is your body language. To convey your message more effectively, you must also have a convincing body language. Many average presenters are too nervous and that nervousness expresses through their body language. Bad body language often leads to the audience not trusting what you are saying. To master your body language work on good eye contact, natural gesturing and a proper stance.

P6: Participation

What is the one area of presentation that Steve Jobs has not fully mastered yet? It’s this, participation. One of the most difficult things to do is to get your audience to participate, to be involved in your presentation by asking questions and letting them DO something. Yet, if you master this principle and do it well, your presentation will be remembered long after your audience left its seats.

P7: PowerPoint

PowerPoint and other slide software is mostly rather ABUSED than used. Most presenters cram too much information into their slides. Actually, bad slides can kill even a great presentation (= death-by-PowerPoint-syndrome). Great presenters keep their slides not only simple, but more importantly they connect all the other 7 principles of presentation with their slides. Great presenters make their audience the center of their presentation, NOT their slides.

So, there you have it.

Whenever you have any question or problem about presentation, look through the 7 principles and find the answer/solution.

Also, I strongly recommend reading the 7 principles when preparing your next presentation, so you get in the right mindset and create a more persuasive presentation.

On a side note: The 7 Principles of Presentation always work. They work for everybody. I’ve used them for people from over 15 different nationalities (each applies them slightly different though based on their culture), with CEOs of large companies, with small business employees, with designers, with doctors, with engineers, with marketers, with salespeople, with managers, with people from all walks of life, and they always work.

So, the question is not “Do they work for you?” (They do.)

But “Will you use them for your NEXT presentation?”

To your presentation success,

Ben A. Ratje

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How can you create the ultimate TED talk?

= How can you deliver the ultimate presentation at (the world-famous conference of the greatest thinkers and leaders)?

That’s a question Sebastian Wernicke gives us an answer to in his highly fun and exciting presentation. Have a look for yourself:

Great things about his presentation:

Passion/Humor: His excitement and fun about the topic jumps over to us.

Surprise: He shocks with interesting facts of what makes a great talk.

Facts/Examples: He gives lots of examples based on actual research (his comparisons of good-bad examples are simply terrific).

Structure: He focuses on 3 key points – topic, delivery, visuals.

Things he “could” improve:

Participation: If he involved some audience member, it could be even more fun.

Slide Clicker: He should practice using the slide clicker in a more natural way (or if the clicker’s size is the problem, change to a small clicker).

To your presentation success,

Ben A. Ratje

© Copyright 2011 Ben A. Ratje All Rights Reserved

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My presentation at TEDx by Ben A. Ratje

Finally my TEDx presentation, which was deliver to over 400 people, is uploaded:

The presentation is about how to become a more impactful and persuasive presenter.

Have a look and ask yourself: How can I include these tips into my next presentation to make it more persuasive?

One of the biggest points that I always want to make about presentation is that you need to include EXPERIENCES. You need to give your audience a chance to participate (at least so they don’t fall asleep).

Ultimately my wish is that presenters all over the world will deliver their presenations in an interesting way for their audience while at the same time getting to the point.

P.S. Thanks again to Victor Choi from KUG (Keynote User Group) for hosting and for inviting me!

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