7. You cannot be innovative (biggest myth of all).
Truth: We were all born with the ability to be innovative. A Harvard research from the book The Innovator’s DNA discovered that innovation is 30% nature, yet 70% nurture.
6. Innovation happens through a wild and crazy and messy process. I’m structured and organized, so I cannot be innovative.
Truth: Innovation needs both: creativity (emotion/messiness) and a system (logic/structure). So it does make sense to start out messy, but innovations sure finish clean. You need both skills. And most people need to develop one of the two.
5. You need to be great at drawing to be innovative.
Truth: You need some drawing skill so you can create your ideas on paper. That’s true. But usually the drawing skill of a 3-year old will do. As long as you can draw a little bit and explain the rest with your words, you’re on the right track.
4. Only smart people can be innovative.
Truth: Not to put anyone down, but there are some very stupid, yet very rich and very creative/innovative entrepreneurs out there. So, no! Super-human intelligence not required.
3. It takes a lot of money to be innovative.
Truth: It takes a little money to be innovative. In a few rare cases, no money.
2. Focus groups are great for innovation.
Truth: Most focus groups are terrible for innovation. The main reason being is that most focus group leaders still ask the WRONG questions. If you ask the RIGHT questions, focus groups can be great.
1. Innovation is only for high-tech
Truth: Innovation happens anywhere. From fashion innovations to hospitality innovations to farming innovations to houseware innovations. Across (almost) all industries and at all levels.
Which innovation myth do you have to break through?
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