1. Steve Jobs presented (almost) all his famous presentations in front of his employees and fans.
There is no easier way to win over an audience. An audience that already likes, trust and respects you will cheer you on. And this kind of audience will also more easily persuade newcomers. Key point: Connect with your audience before your presentation. Get them to like and trust you.
2. Steve Jobs was a master of combining OFS.
Several years ago, I uncovered The OFS Method™. OFS stands for Opinions, Facts, Stories. Unlike others in his industry who mainly focus on facts, Steve Jobs was a true master of combining and connecting opinions, facts and stories. Key point: Balance OFS!
3. Steve Jobs conveyed trust by being sincere.
How many times did he indirectly attack competitors? (except for Flash, he was very direct in that case) He was always sincere. He talked straight. For one simple reason: He wanted Apple users to get the biggest benefits. He truly cared. That kind of behavior builds trust and created his fans (and some haters too). Key Point: Be sincere. Build trust with your audience.
Have a look at some of Steve Jobs funniest presentation moments:
© Copyright 2013 Ben A. Ratje All Rights Reserved
7. You cannot be innovative (biggest myth of all).
Truth: We were all born with the ability to be innovative. A Harvard research from the book The Innovator’s DNA discovered that innovation is 30% nature, yet 70% nurture.
6. Innovation happens through a wild and crazy and messy process. I’m structured and organized, so I cannot be innovative.
Truth: Innovation needs both: creativity (emotion/messiness) and a system (logic/structure). So it does make sense to start out messy, but innovations sure finish clean. You need both skills. And most people need to develop one of the two.
5. You need to be great at drawing to be innovative.
Truth: You need some drawing skill so you can create your ideas on paper. That’s true. But usually the drawing skill of a 3-year old will do. As long as you can draw a little bit and explain the rest with your words, you’re on the right track.
4. Only smart people can be innovative.
Truth: Not to put anyone down, but there are some very stupid, yet very rich and very creative/innovative entrepreneurs out there. So, no! Super-human intelligence not required.
3. It takes a lot of money to be innovative.
Truth: It takes a little money to be innovative. In a few rare cases, no money.
2. Focus groups are great for innovation.
Truth: Most focus groups are terrible for innovation. The main reason being is that most focus group leaders still ask the WRONG questions. If you ask the RIGHT questions, focus groups can be great.
1. Innovation is only for high-tech
Truth: Innovation happens anywhere. From fashion innovations to hospitality innovations to farming innovations to houseware innovations. Across (almost) all industries and at all levels.
Which innovation myth do you have to break through?
© Copyright 2013 Ben A. Ratje All Rights Reserved
What basic tools do you need to create anything? (new product/service, new presentation, new business, new system, etc.)
Here are my personal top 5:
1. Color Pens & Yellow-Sheet Notepad
Doesn’t work without. Either for writing or drawing, it’s needed. Alternatively Samsung Note 2 or the Apple iPad will also do. But I still prefer writing/drawing on paper. Especially for brainstorming.
2. Color post-its
Absolute necessity! Brainstorming should lead to quantity of ideas. But shortly after choosing the best ideas and more importantly structuring and organizing parts of the idea, execution must follow. And there is simply no better (and fun) way to move ideas around like post-its.
3. Brainstorm Buddy
A Brainstorming Buddy is someone who you can call up or meet anytime when you need to get some perspective or new ideas. You HAVE TO have at least one brainstorming buddy! I have multiple for different types of ideas and business and I recommend you do the same.
4. Brain Block Getaway
If you are a creator, you’ve been there: BRAIN BLOCK! When nothing is going. Nothing is working. At all. For author’s it’s called writer’s block. But I think we should for the sake of creators generalize it as BRAIN BLOCK.
How to overcome it? To options usually: Attack or retreat. Attack means you lock yourself into a room and don’t leave until the job is done. (sometimes works, sometimes doesn’t). Second option is to get away. To a space totally unrelated with the date. It basically means getting out. To check out some stores, work on something else, play your favorite sports, grab an unrelated magazine or book or get a caramel macchiato at your favorite coffee shop.
I’m a big believer that music is absolutely essential to creation. I know there are some people who say you can focus better in the quiet, but I yet have to find creators who don’t use music during at least some part of their creation. A friend of mine who is a successful fashion designer is unable to design new clothes at all without her music. Sometimes it’s uplifting and (in her case especially) sometimes it’s super-sad music, but either way it works.
© Copyright 2012 Ben A. Ratje All Rights Reserved