Monthly Archives: December 2012

Thoughts of the Month: Albert Einstein


I personally love his philosophy and his quotes have always encouraged me a lot.

I hope they will do the same for you. Here are my top 5 quotes:

5. “We cannot solve our problems with the same kind of thinking that created them.”

4. “A person who never made a mistake never tried anything new.”

3. “Insanity: doing the same thing over and over again and expecting a different result.”

2. “It’s not that I’m so smart, it’s just that I stay with problems longer.”

1. “Any man who can drive safely while kissing a pretty girl is simply not giving the kiss the attention it deserves.”

The quotes above should matter to anyone in business, but especially to creators and entrepreneurs they are even more important.

How can you awaken the Einstein in you?

More Albert Einstein Quotes:

© Copyright 2012 Ben A. Ratje All Rights Reserved

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Cool Innovation: Philips Ergosensor



Are you working a lot in front of your computer?

 If you are, chances are you’ve already had at least one health-related issue due to it.

In my case, I started having strong upper back pain the first time about 6-7 years ago.

When I went to my acupuncturist, he always said the same thing: “Too much work on the computer!”

Finally, Philips started inventing a health-friendly screen. It’s terrific!

I can’t wait until they come out with an Ergosensor Notebook.

Have a quick look at the video yourself:

© Copyright 2012 Ben A. Ratje All Rights Reserved

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12 Quick Ways to Become More Creative and Innovative










1. Post-its, post-its, post-its. Where? Everywhere!

2. Use more colors. Color paper. Color pens.

3. Hang out with creative people. Nothing beats learning from those who have already achieved.

4. Hang out with (a few) weird people. Weird people are those who always think opposite to most.

5. Order something different. We tend to always order the same food, coffee, tea, etc. Try something new!

6. Do what you’re afraid to do. Behind our fears, lie our treasures. (Just don’t endanger yourself.)

7. Do what other age groups do. If you’re in your 40s, do what your kids do.

8. Practice simple drawing. To create something new, you must be able to draw it first.

9. Try to find a new product/service every day. Either online or in stores or magazines. Become a sponge for new ideas.

10. Bring something to show whenever you meet someone. A magazine article, or picture, or website you show on your phone. Get used to sharing ideas.

11. Challenge yourself to do a project you always wanted to do. If you want to write a book, start writing the first page now. If you want to build your own company, start writing a ½ page business plan now.

12. Innovations come from problems. Look for problems everywhere. We created knives and forks because we were sick and tired of eating with our hands. We created cars because we were too lazy to walk and because of time saving. We created twitter out of boredom.

To find out more great tips on how to become more creative, check out my book Edge Innovation

© Copyright 2012 Ben A. Ratje All Rights Reserved

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