1. Why NOT?
2. WHO are we innovating for?
3. What’s the PROBLEM?
4. What’s the REAL problem?
5. What do customers HATE about our product/service?
6. What do WE hate about our product/service?
7. What do our competitors NOT see?
8. What would our customers DIE TO BUY?
9. What’s the EASY WAY to solve this?
10. What would Richard Branson do? (http://tinyurl.com/hkpmz)
For more practical tips on creating innovations, check out http://tinyurl.com/7utvczn.
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